Lady Gaga x Dom Pérignon

Retail Experience
Random Studio was invited by Dom Pérignon and Lady Gaga to design and build the scenography for a series of pop-up retail spaces in London, Berlin, Madrid and Tokyo (here at KaDeWE Berlin). How can the surreal and distorted digital world be transferred into real life? 

Furniture, objects and materials were first digitally deformed and transformed with Lady Gaga's wild energy. Formal references to the Palace of Versailles (in reference to the corresponding music video) inflate and contract in a reduced manner. contract. Frozen in the phyisical, the Glitch Palace fuses the wild energy of Lady Gaga with the elegance of Dom Pérignon.

Escalator at KaDeWe Berlin
The invisible Gaga has left her mark. 
Glitching historical elements 
The cavity left behind serves as a throne for guests

Work Done: 
Ideation Kick-Off, Creative Rout Development, Concept, Visualization, Presentation Storytelling

Client: Louis Vuitton
Agency: Random Studio
Creative Team: Paul Steinmann, Tiemen Rapati, Geoffrey Lillemon, Seb Price
Producer: Rachel Short
Physical Production: Fiction FactoryPhotos: Random Studio, Paul Steinmann

Paul Steinmann
Creative Consultancy
Muskauer Str. 8
10997 Berlin

Selected Work
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