Louis Vuitton
Volez, Voguez, Voyagez
Interactive Brand Experience
“Louis Vuitton’s traveling exhibition “Volez, Voguez, Voyagez” (Fly, Sail, Travel) retraces the adventure of the House of Louis Vuitton from 1854 to the present. For the Seoul edition of this exhibition, we created a high-impact entrance statement to welcome guests into Louis Vuitton's world of travel. An Interactive LED wall on a massive scale – 90sqm invites visitors to fly a plane over world cities using their own bodies to control the movement.
In a custom-built 3D environment, a classic plane (which mimics a real version displayed in the exhibition) encounters famous world monuments as it makes a seemingly endless journey soaring above the clouds.”
Text: Random Studio
Exhibition Entrance User controls the airplaine by her position Ambient lighting according to weather and daytime of the simulation
Work Done:
Concept, Print Design, 3D-Worlding, Animation, Sound, Setup
Credits:
Client: Louis Vuitton
Agency: Random Studio
Creative Lead: Paul Steinmann
Producer: Josh Radford
Unreal Development: Naivi
Photos: Random Studio