Museum Ludwig
Ludwig Goes Pop
Culture Identity, Campaign, Catalog, Exhibition Design
With Ludwig Goes Pop, Museum Ludwig dedicated a large scale exhibition to Peter and Irene Ludwig and united 150 key works from one of the internationally most significant collections of American Pop-Art for the first time.
The extraction of significant components of Pop Art lead to a specific design kit consisting of shapes, colors, patterns, text fragments, and behaviors. This served as the base for the development of a unique visual meta-language, which enabled sophisticated designs for a broad range of applications – always accessible and playful and popular. With huge vinyl lettering and bold, large areas of color, our exhibition design brought pop-art mechanics to the otherwise all-white museum. The catalogue has been published by Verlag der Buchhandlung Walther König.
Reading and sitting scenography, vinyl letters on windows Entrance through the gift shop – Exhibition entrance with reading furniture, timeline wall, book shop Trailer animation on each and every screen in electronic super store Saturn, Cologne Faccade banner PosterOOHCatalogue double spreadCataloge cover
Work Done:
Visual Identity, Visual Toolbox, Catalog Concept, Photography, Spatial Design, Animation, Sound
Credits:
Concept and Design: Paul Steinmann, David Eckes and Michael Pichler
Client: Museum Ludwig, Cologne
Curated by Stphan Diederich and Luise Pilz